Somewhere above the Colorado high country tree line, a yellow-bellied marmot is absolutely crushing its summer bulk. Forget beach bods. Marmots are training for nap season by spending all summer aggressively packing on weight so they can sleep through winter, and by August, Colorado’s alpine meadows are basically one big all-you-can-eat buffet.
The Rocky Mountain Biological Laboratory has been tracking this annual chonking for decades, because (this is real science, we checked) how fast a marmot fattens up is a legitimate signal of how alpine ecosystems are handling a warming climate. This year, RMBL turned that research into Fat Marmot Week: a head-to-head public vote to crown Colorado’s chonkiest marmot, while researchers quietly settle the real question, which one actually gained the most mass.
The marmots got their own OnlyFans parody account. And somewhere between the third and fourth headline, we looked at each other and said: we have to brew a beer for this. So we did. A portion of every crowler and pint sale of the ‘OnlyMarms Extra Thicc Double IPA’ goes straight to RMBL’s marmot research, so drinking this beer is, scientifically, an act of climate research support. You’re welcome, science.
Aug 24-28: a new round of head-to-head marmot matchups drops every day. Vote for the marmot you think will put on the most amount of weight. On Aug 29, Colorado crowns a people’s choice winner, and RMBL reveals which marmot actually packed on the most weight this summer.
For every crowler or draft pint purchased, $1 goes straight to RMBL’s marmot research.
RMBL’s Marmot Project has been tracking these guys up in Gothic, Colorado since 1962, making it the second longest-running study of individually marked mammals on Earth. How fast a marmot fattens up genuinely tells scientists something real about how alpine ecosystems are handling a warming climate.
Denver Beer Co. will donate $1 for every crowler of the OnlyMarms Extra Thicc Double IPA sold at DBC taprooms until August 27th to the Rocky Mountain Biological Laboratory.
PRE-ORDER YOUR CROWLERFun is always on tap at DBC!