Denver Beer Co to Auction“Beer For Life” NFT Offering A Lifetime Supply of Beer to One Customer | Denver Beer Company
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The BlogDenver Beer Co to Auction“Beer For Life” NFT Offering A Lifetime Supply of Beer to One Customer
The Blog

Denver Beer Co to Auction“Beer For Life” NFT Offering A Lifetime Supply of Beer to One Customer

June 23, 2021

Craft brewery releases first NFT coin that allows the owner up to 4 free beers per day

Denver, Colo. (June 23, 2021) – Denver Beer Co. today announced the release of an NFT entitled “Beer For Life.” This one-of-a-kind NFT is available for purchase by auction on the site The winner of the auction is entitled to four free beers each day at any Denver Beer Co taproom indefinitely. The auction will open on June 23, 2021 and will close July 7, 2021 when the NFT will be granted to the highest bidder.

NFT, or “non-fungible token,” is a unit of data stored using blockchain technology that certifies a digital asset to be unique and therefore not interchangeable. The Denver Beer Co NFT is a one-of-one spinning digital gold coin with the company logo on one side and the words “Beer For Life” on the other side. The owner of the Denver Beer Co. “Beer for Life” NFT will be able to present their digital coin at any Denver Beer Co taproom location in order to receive up to four free beers each day to enjoy and share with friends.

“We are in love with the concept of NFTs,” stated Denver Beer Co co-founder Charlie Berger. “We think they are going to revolutionize digital media and have so many other applications that are just beginning to be realized. A few other breweries have launched NFTs, but Denver Beer Co is the first in the craft brewing industry to offer an NFT with a lifetime supply of beer.”

The Denver Beer Co. “Beer for Life” NFT will not expire, though the owner of the coin may opt to resell the coin at any time. Beers must be consumed at the Denver Beer Co location and are redeemable only during Denver Beer Co normal operating hours and days. The coin holder must be present to redeem the beers and must be 21+ to purchase and redeem the coin, though the coin holder may share redeemed beers with friends and guests. 

The auction will be open from 9:00 a.m MST on June 23 until 5:00 p.m. MST on July 7, 2021 on At the close of the auction, the highest bidder will be awarded the Denver Beer Co “Beer For Life” NFT. The purchaser of the coin will be able to redeem free beers immediately at any Denver Beer Co taproom during open hours. 

For more information on the Denver Beer Co NFT, please visit



About Denver Beer Co.

Independently owned and operated, Denver Beer Co. is founded on the core belief that beer is serious fun. Using locally sourced grain and the finest ingredients available, traditional methods and innovative spirit, our team creates craft beer that is approachable, fun, damn delicious and consistently wins awards to prove it.  We believe in environmental stewardship and our corporate responsibility to operate sustainably which is why we produce our beer using 100% clean solar power. We believe in creating and supporting an accepting community where good beer can be enjoyed with friends and neighbors, loved ones and strangers. 

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