Klein joins brewery team to manage brand strategy, marketing efforts, and creative design for brewery.
Denver, Colo. (Feb. 8, 2018) – Denver Beer Co. today announced that Andrew Klein has joined the company as Director of Marketing where he will manage brand strategy, oversee all marketing efforts, and direct all creative design and branding projects for the brewery. Klein is familiar with the Denver Beer Co. brand, having designed the website, logos, and much of the marketing collateral since the brewery’s inception in 2011.
Klein joins Denver Beer Co. from Unleaded Group, a Denver-based digital media and web-design firm specializing in e-commerce, where he served as Vice President, Creative Director and Partner. During his 14 year tenure with Unleaded Group, Klein oversaw design projects for over 750 companies including renowned brands Rite Aid, Dallas Cowboys, Airwalk, HABA, MSP Films, John Atencio, Trouts Fly Fishing, Xterra Wetsuits, and Marczyk Fine Foods. His work has been recognized by The Web Designers Idea Book, Graphic Design USA, The FWA (Favorite Website Awards), and the American Design Awards. Additionally, Klein received a Denver Mayor’s Design Award for his work with Denver Beer Co.
“I’ve always felt like an ambassador for Denver Beer Co. because I believe in the quality of the beer and people,” stated Andrew Klein. “It has been an honor to contribute to the brewery’s growth from the beginning, and I’m excited by the opportunity to come on-board and build from an already strong foundation. Plus, stellar beer always helps grease the wheels of the creative process!”
As Director of Marketing, Klein will direct brand strategy for the brewery’s taprooms, packaged beer, and consumer market presence. Klein will work to extend brand awareness and perception via digital marketing, social media channels, strategic partnerships, and premiere events. He will lead the internal events team, and will execute all aspects of marketing strategy and design.
“Charlie and I have known Andy since our college days at Colgate University. He has been a part of Denver Beer Co. from day one and has helped us create a great visual brand,” stated co-founder Patrick Crawford. “We are excited to have him on our team full-time and to show off his exceptional creativity and talent.”
Charlie Berger, co-founder added, “Andy makes us look good. His work has been instrumental in shaping our brand and will continue to do so as our brewery grows and expands. Great marketing is so important in the crowded craft beer market; Andy’s work makes us stand out.”
Denver Beer Co was founded in 2011 and has three breweries including a taproom and beer garden on Platte Street in downtown Denver, a taproom and brewery in Olde Town Arvada, and a production brewery, Canworks, in Denver’s Sunnyside neighborhood which focuses primarily on the brewing, canning, and bottling of beer for distribution. For more information, visit www.denverbeerco.com.
About Denver Beer Co.
The idea behind Denver Beer Co is simple. Good beer is best enjoyed with friends, fresh air, and a bit of adventurous spirit to sharpen the palate. Our craft brewery specializes in artisan and seasonal varieties of premium ales and lagers made from the best ingredients around. Brewed with traditional methods and innovative spirit, our beer is always fresh and flavorful. At Denver Beer Co. we believe life is fun.www.denverbeerco.com