Second Annual ‘DBC Explorer’ Challenge Sends Adventurers on a Quest to Find Secret Spots with a Reward of Awesome Views, Fun, and ‘Free Beer for a Year’
Entrants to use GPS coordinates found on cans of Princess YumYum Raspberry Kolsch, Graham Cracker Porter, and Incredible Pedal IPA to explore Colorado
Denver, Colo. (May 20, 2015) – The second annual Denver Beer Co. Explorer Challenge kicks off Memorial Day weekend in Colorado with participants again trekking near and far across the state to seek out secret spots in nature and the chance to win “free beer for a year.” This year, cans of Princess YumYum Raspberry Kolsch, Incredible Pedal IPA, and Graham Cracker Porter are marked with GPS coordinates for locations around the state of Colorado for a total of 36 different coordinates and unique locations. Participants in the DBC Explorer challenge must visit at least 25 of the 36 locations and take a photo in each spot in order to be eligible for the Grand Prize – free Denver Beer Co. beer for one year.
The DBC Explorer challenge is open to the public ages 21 years and older. Participants are required to fill out an online profile via the DBC Explorer webpage and upload their “selfies” to the contest site as they visit each secret location. Participants will have from Memorial Day Weekend until Labor Day Weekend, or May 23- September 7, 2015, to visit at least 25 of the 36 locations and document their travels. Upon the close of the contest, Denver Beer Co. will host a VIP party for all “Explorers” who have successfully completed the quest. A grand prize winner will be randomly selected to receive “Free Beer for a Year” during the VIP celebration. Additional prizes will be awarded to other participants in the DBC Explorer Race.
“Last year’s DBC Explorers had so much fun adventuring across the state that we decided to bring the DBC Explorer Challenge back for a second year,” stated owner Patrick Crawford. “Cans of Graham Cracker Porter have coordinates for cool places to camp or hang out with friends, Incredible Pedal coordinates lead you to great spots to ride a bike and Princess YumYum cans add twelve new coordinates to the mix that are beautiful enough for royalty.”
Co-owner Charlie Berger added “We hope the DBC Explorer Challenge encourages people to get out and explore some of the most scenic and wonderful places in Colorado. Some coordinates lead you to an urban setting, some are quite remote; regardless, we hope you find yourself having fun and adventure along the way.”
DBC Explorers may enter the contest at any time beginning May 23, 2015. For more information and to register to become a DBC Explorer, visit www.denverbeerco.com/dbcexplorer.