During October, Denver Beer Co. donated 10% of Princess Yum Yum Raspberry Kolsch and #DrinkPink swag sales in Colorado

Denver, Colo. (November 15, 2018) – During the month of October, Denver Beer Co. and its distributor, Breakthru Beverage each donated 5% of every sale of Princess Yum Yum cans, pints, kegs and swag to the fight against breast cancer. The combined 10% of sales revenue was donated to the American Cancer Society who will allocate the funds towards breast cancer research in Colorado. Sales from the 2018 #DrinkPink campaign resulted in a cumulative donation of more than $13,000.

The #DrinkPink campaign showed significant growth in its second year, with donation totals up 40% over 2017. Cumulative totals from 2017 and 2018 showed Denver Beer Co. and Breakthru Beverage donated more than $21,000 to breast cancer research in Colorado through the #DrinkPink campaign.

“We hope this campaign continues to grow year over year,” stated Denver Beer Co. co-founder Charlie Berger. “Through #DrinkPink we show our support of the American Cancer society and the important work they are doing to advance breast cancer research. We hope #DrinkPink continues to create positive impact in the advancement of medical research.”

Denver Beer Co. partnered with the Colorado chapter of the American Cancer Society for the #DrinkPink campaign and earmarked all funds raised by the brewery to go to researchers based in Colorado via the 501(c)3’s local chapter. In addition to the #DrinkPink campaign, Denver Beer Co. and Breakthru Beverage hosted a “Pink Beer Garden” at the American Cancer Society’s Making Strides Against Breast Cancer Walk, presented by University of Colorado Health, on October 28, 2018.

For more information, visit www.DenverBeerCo.com.

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About Denver Beer Co.
The idea behind Denver Beer Co is simple. Good beer is best enjoyed with friends, fresh air, and a bit of adventurous spirit to sharpen the palate. Our craft brewery specializes in artisan and seasonal varieties of premium ales and lagers made from the best ingredients around. Brewed with traditional methods and innovative spirit, our beer is always fresh and flavorful. At Denver Beer Co. we believe life is fun.www.denverbeerco.com