#DBCExplorers Program 2017
How would you like to be a DBC Explorer?
We’ve seen your stuff, and we kind of like you.
Based on what we’ve seen in your social media activity, we’d like to recruit you to join our team as a DBC Explorer! Our goal is to select people who share a mindset like ours: life is fun! We think you should get out and climb that 14’er, run those rapids, bike that trail, and wash it all down with great beer shared with friends. We’re selecting a team of people who get out there and do just that, live it up! Our #DBCExplorer Ambassadors will be chronicling their adventures, letting the public in on their “secret spots”, and maybe even leading trips for others to get out and join you!
How does our DBC Explorer Program work?
Our philosophy matches that of Denver’s lifestyle. Denverites work hard, and play even harder. We respect oxford shirts and dirty shorts alike. We love adventures and four-legged friends. Can this philosophy be spread farther than the square border of Colorado? And maybe even beyond the US? That’s what we need your help with.
Basically, we want you to keep doing what you’re doing. But next time, bring some of our beer or swag along. Capture it, share it, repeat.
What do we look for in a DBC Explorer Ambassador?
First and foremost, we look for people who evidently share our philosophy (as seen on Instagram). We also consider your following. How many people think you’re as cool as we think you are? Additionally, we like to see admiration for our company as shown by your social media engagement with us (we watch who’s been liking our posts) as well as your beer drinking habits (we like to see you enjoying Denver Beer Co beer above all others).
What do we expect from our Explorers?
We would love to see up to 4 DBC posts on your personal Instagram per month. Whether or not you also share that post on Facebook and Twitter is entirely up to you. We like you for you, and want to respect your Instagram identity, so more than 4 DBC posts per month seems like a bit much. With that said, take all the photos you want, and send us the ones you don’t use (send to firstname.lastname@example.org)! We’ll keep them in our archive for later use. We always credit the photographer when featuring a photo from a DBC Explorer, so the more photos you send us, the more you’ll be featured. Simply, we like good quality photos of Denver Beer Co. in cool and interesting places with @denverbeerco tagged and the use of various hashtags including #dbcexplorer, #denverbeerco, and whatever else suits you.
Photos we’re always looking for include: candid photos of happy people enjoying Denver Beer Co. in beautiful places; people participating in outdoor activities/extreme sports while enjoying Denver Beer Co.; our beer in the midst of breathtaking scenery.
What’s in it for you?
Beer, beer and more beer. And damn good beer at that. (among other things…)
Here’s the deal:
If you’re ready to move forward as a DBC Explorer Ambassador, we’ll get you hooked up with fine beer and schwag to use in your social media outreach. It’s pretty simple. Consider it incentivized artful volunteering 🙂
Still not sure if you have what it takes?
I encourage you to think again, and maybe do some research for inspiration. Below are some links that will lead you through a network of awesomeness.
Ready to become a part of our team?
I’d love to hear from you,
Digital Marketing Coordinator